10 Big Trends from Exhibitor 2014: #5 Make it fun
Nichols always keeps up-to-date on the latest trends in design and manufacturing of trade show exhibits to help our customers get the best the industry has to offer. On our recent trip to the 2014 Exhibitor Show we observed 10 key trends that will help you stay ahead of the curve with your next exhibit. This is the fifth in a series of posts examining those trends, and giving you tips on how you can make use of them.
Trend #5: Bring in customers with something fun to do, such as fun trade show games
When planning a booth, many exhibitors make a common mistake: they think only about what they want to get from customers and forget what customers want from them. It may sound obvious, but potential customers are more likely to visit your booth, and to stay longer, if you have something they want. Fun trade show games are a great place to start, though there are plenty of other things to think about as well.
When you consider ways to draw a crowd, turn your company-centric thinking into customer-centric thinking. For example:
- Your need: Increase foot traffic
- Company-centric thinking: Try to get a booth as close to the middle of the exhibit hall as possible
- Customer-centric thinking: Create a game that draws a crowd to your booth no matter where you are placed
- Your need: Capture contact information
- Company-centric thinking: Have a form available for visitors to fill out
- Customer-centric thinking: Give out prizes, drawing entries, or tickets to an event that you’re holding at the booth in exchange for completed contact info forms
- Your need: Build brand recognition
- Company-centric thinking: Cover the booth with your logo, or hand out an item with your logo on it (that visitors end up putting into a bag with a bunch of the same from other companies)
- Customer-centric thinking: Build a conversation space to introduce your brand to visitors, but incorporate a customer experience that’s fun and memorable so that you’re not just another pen in their bag
In the pictures above, you’ll see some great examples of fun: a unique and intriguing musical show that featured an enormous harp that was played by show attendees as well as the master; and a fun game where participants could win money. The displays spoke for themselves: both had crowds the entire time we were there.
When you’re ready to brainstorm ways to bring some fun into your booth, contact us and we’ll be glad to help.
Every step of the way!
In our next post, discover how and why exhibits are getting taller.
Thanks for reading our 10 key trends series. If you missed any of the posts you can check them out on our blog, or click here to download our FREE eBook with all 10 key trends from Exhibitor 2014.