10 BIG trends from Exhibitor 2015: #5 Looking up
Nichols always keeps up-to-date on the latest trends in design and manufacturing of trade show exhibits to help our customers get the best the industry has to offer. At Exhibitor 2015 we observed 10 key trends that will help you stay ahead of the curve with your next exhibit. This is the fifth in a series of posts examining those trends, and giving you tips on how you can make use of them.
Using vertical space for maximum effect.
When you’re looking for ways to get your money’s worth from your trade show booth, it’s important to take full advantage of the space available to you. One place where you can often find overlooked real estate is in the vertical space above your booth.
At Exhibitor 2015 we saw many great examples of ways to take advantage of the space above your booth to spread your message to more of the crowd:
- Use tall lightboxes to make your booth more visible from further away, and the bright light will draw traffic in. How many times have you walked a trade show booth floor and looked up to see something intriguing in the distance?
- It is very trendy for exhibitors to define their space with suspended, illuminated, roof-like elements, usually constructed with an aluminum frame structure and fabric. It also offers a comfy environment to visitors in your booth.
- Tall or suspended banners that can be seen from across the exhibit hall are another great way to make your booth more visible while getting your message across.
- We noticed some massive hanging signs at Exhibitor 2015, which can be a great eye-catcher. People are drawn to simple, dramatic solutions. Scale a hanging sign to your exhibit to do just that.
While these examples focus on how to use the vertical space above island booths, another great way to save money and still make a big impact is to reserve a perimeter space at your show. Sometimes these spaces cost the same amount as an in-line space but don’t come with the 8’ height limitation. You may be able to go up as high as 12’ along the wall (be sure to check with Show Management for your show’s specifications).
Don’t be afraid to go tall and draw in the crowd! When you’re looking for the perfect source to bring your booth to new heights, contact us at gonichols.com/contact.
With you every step of the way.
In our next post, we’ll talk about amazing ways to use lower cost panel systems to get a custom look.
Coming soon: download our eBook with all 10 key trends from Exhibitor 2015!