10 BIG trends from Exhibitor 2015: #9 Looking down

Nichols always keeps up-to-date on the latest trends in design and manufacturing of trade show exhibits to help our customers get the best the industry has to offer. At Exhibitor 2015 we observed 10 key trends that will help you stay ahead of the curve with your next exhibit. This is the ninth in a series of posts examining those trends, and giving you tips on how you can make use of them.

Untapped real estate under your feet.

In Trend #5 we examined the often unused real estate you can find by looking up. However, vertical space is just one way to make the most of your exhibit and give your message a boost. As you’ll see in the photos from Exhibitor 2015, there are also advantages to looking down.

We saw interesting new flooring materials, and were especially impressed with the design and quality of the wood-look, roll-out, padded vinyl options. Some of the ways you can use flooring to make a fabulous impact:

• Use printed vinyl flooring to carry brand elements throughout the entire booth.
• Make the floor a continuous booth element by extending the design from the back wall out the edge of the floor.
• Make the floor more comfortable for your booth staff while extending the brand with dye sub printing to a carpet; you can print multiple designs on the carpet, defining different spaces within the booth.
• Give the space an upscale and contemporary feel with wood-look flooring.

There are many ways to make use of your booth’s floor. Contact us at www.gonichols.com/contact to find out what custom flooring component will make the most impact in your booth space.

With you, every step of the way.

Team Nichols

In our next post, we’ll discuss the details that make all the difference.

Coming soon: download our eBook with all 10 key trends from Exhibitor 2015!