Roll out your ‘red carpet’ with memorable flooring!
Give visitors the red carpet treatment when you guide them through your booth with dynamic icons and graphics from your brand. It will catch the eye, welcome attendees into your exhibit space, and make your booth a fun place to explore.
In September, we visited the International Manufacturing Technology Show, which filled McCormick Place in Chicago. Since it was a local show with several of our clients exhibiting, the Nichols team scouted the floor looking for the best examples of the 2016 Exhibit Trends. Our next few blog posts will feature photos from IMTS 2016.
Flooring is an essential part of any trade show. McCormick Place is the nation’s largest convention center, boasting an impressive 2.6 million square feet of exhibit space. With the amount of walking show attendees must do, your flooring is a huge opportunity to make a great impression.
Custom booths call for custom flooring. There’s no better way to accentuate your awesome booth design than by continuing the same design elements throughout all areas of the exhibit. This booth’s flooring mirrors the circular elements from the wall and furniture, creating a cohesive design from top to bottom.
Walkways don’t have to be boring! Bold contrasting colors encourage traffic, draw attention to your products, and make your viewers feel like VIPs while walking through your booth.
Highlight your brand, and your edge. Inlayed flooring and carpet printing are a powerful yet simple way to expand your branding area and make an impact from the aisles. For best results, use high-contrast colors.
Integrate multiple designs for a greater effect. This exhibit uses LED rope lighting to call attention to the exhibit space. Once the exhibit has your attention, a colorful carpet inlay draws visitors in to the reception desk for a guided experience. Creative use of flooring is sure to attract visitors to every corner of your booth.
When you’re looking for ways to roll out the red carpet for visitors to your booth, download our free ebook on the 10 BIG Trends from ExhibitorLIVE 2016. We would love to brainstorm with you and incorporate any or all of these trends into your next exhibit. Contact us when you’re ready to make your trade show vision a reality!
We’re with you, every step of the way!
Team Nichols
