Top 10 trends for 2016: #10 Engaging Attendees

At Nichols, we are ready to help you capitalize on the top design trends of 2016 to create a captivating trade show exhibit. This series of posts examines the trends from EXHIBITORLIVE 2016, and gives you tips to make use of them in your next exhibit.
APPEALING ENGAGEMENT
Though your company product information is important, it might not be a big enough draw on its own to bring show attendees to your booth.
When you’re looking for additional ways to increase visitors, you can’t go wrong with adding a dash of fun or providing some TLC. Who doesn’t like to challenge their brain, go back to their college days, eat, drink, win money or take home impressive swag to their kids? At EXHIBITORLIVE we witnessed a variety of ingenious ways to lure attendees into a booth space:
- College: play a game of bags, hear the news (learn about the exhibitor), listen to some of your favorite tunes, and grab a cup of joe. (center)
- Carnival: have fun playing Jeopardy on touch screen technology and be a hero when you come home with a large and huggable sock monkey. (upper left and right)
- Relax: cozy up to the bar, sip a glass of wine and rest while having a casual conversation with the rep. (top)
We’re ready to help you brainstorming appealing and engaging ways to draw a crowd to your booth, or with any of the 2016 exhibit trends! Contact us at gonichols.com.
With you, every step of the way.
Team Nichols
Coming soon: Download our eBook with all 10 key trends from EXHIBITORLIVE 2016!
(Past issues are also available for inspiration)